Ad Management
Google Ads campaigns focused on customers and return on investment.
Advertising focused on returns
We create and manage Google Ads campaigns to reach people searching for your services, tracking spend, conversions and opportunities to improve.
What you get
Campaigns built around your goals
We tailor the strategy to your priorities: enquiries, sales or awareness.
- 01
Attract qualified leads
Reach people searching for your services and make enquiries easier.
- 02
Increase sales & revenue
We measure sales and revenue to optimise campaign returns.
- 03
Grow brand awareness
Reach the right audience across Search, YouTube and the Google network.
Reach people searching for your services and make enquiries easier.
Results that speak for themselves
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Projects
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Avg. Delivery Time
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in client revenue from ads
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Years of Experience
Landing pages prepared for AI search
We prepare landing pages and brand information for AI assistants, complementing the reach of paid campaigns.
Optimised to be cited by
- Landing pages AI assistants can read.
- Clear information about your brand and services.
- Content prepared for organic discovery alongside advertising.
An example of how customers search for services through AI assistants.
What we manage for you
From setup to reporting, we manage your Google Ads account.
Campaign creation
Search, Performance Max, Shopping, Display and YouTube campaigns.
Keyword research
Keywords and audiences relevant to your offer.
Continuous optimisation
Bid, budget and ad adjustments based on results.
Conversion tracking
Track enquiries, calls and sales from the start.
Monthly reports
Clear monthly results and recommendations for next steps.
Free audit
We review existing campaigns and identify improvements before you commit.
Every Google Ads channel
We choose formats that fit your audience and goals.
Our process
How we work
01
01
Audit
We review your business, competitors and existing campaigns.
02
02
Strategy
We agree goals, budget and campaign structure.
03
03
Setup
We create ads, select keywords and configure tracking.
04
04
Optimisation
We test, adjust and report results each month.
Why RP Shift manages your ads
A dedicated specialist with transparent accounts and reporting.
A dedicated specialist
Speak directly with the person managing your campaigns.
Full transparency
You own the account, with access to spend and monthly reports.
Driven by ROI
We optimise for enquiries, sales and revenue.
No lock-in, free audit
No long-term contracts, with a free audit of existing campaigns.
Portfolio
Our work
Some of the projects we've built with pride.
Frequently asked questions
How much should I budget for Google Ads?
We agree a budget based on your industry, goals and competition. Ad spend is paid directly to Google, separately from our management fee.
How soon will I see results?
Traffic often starts in the first week and enquiries in the first month. Results vary with market and budget; we refine campaigns as conversion data builds.
What's included in your management?
Setup, keyword and audience research, ad creation, tracking, optimisation and monthly reports. For existing campaigns, we start with a free audit.
Do you work with businesses outside Portugal?
Yes. We manage campaigns in Portugal and internationally, across languages and markets.
Do you optimise for AI search and assistants like ChatGPT?
Yes. We prepare landing-page content and structure for ChatGPT, Perplexity and Google AI Overviews to read and cite, alongside paid campaigns.
Want more customers?
Let's review your campaigns. The first conversation and account audit are free.