Google Ads
How much to invest in a first Google Ads campaign: setting a budget
How to set a first Google Ads budget from the business goal, margin and ability to measure enquiries, without copying a universal figure.
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Clear answers to digital decisions. Websites, advertising and tools that make sense when you run a business.
Business guides
Free CRM for small businesses: when it is enough and when it is not
Free CRM plans for small businesses: real limits, the signals that make a paid plan worth it, and data checks before importing contacts.
Read the guideGoogle Ads
Google Ads or SEO: how to choose with a limited budget
Google Ads and SEO on a limited budget: compare objectives, costs and website readiness without promising customers or search positions.
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